It's been a couple crazy weeks around here recently, so postings have been few and far between, but rest assured we're working on some doozies for you. In the meantime, let's check in at the Singerman box office.In its 11th weekend at the domestic box office, Singerman took in a whopping $453,273, and its total domestic take still sits at a disappointing $197,430,626. Frankly we're a little surpised that it's gotten this far based on how it was tracking earlier. Looking at the statistics, we can see its barely in many theaters (241) and hasn't been for a few weeks now. Where has the money come from the past 3 weeks you ask? The answer: IMAX. That's basically all Singerman is left in at this point, and that's because it's contracted to be there per a WB agreement with IMAX, as are a few of the other disappointing WB summer releases like The Ant Bully. We dont know what WB paid IMAX for that this summer, but whatever it is it's not enough, and they're going to owe them BIG TIME come time for the next contract, as IMAX has pretty much saved their summer slate from total embarassment by adding a nice chunk to their disappointing films bottom lines.
Does this mean Singerman finally found "legs" on IMAX? No, not at all. That term refers to a film's stint in traditional theaters. IMAX is less about the quality of the film in the theater and more about the experience of the visuals in the film with the huge screen, 3-D, etc. Why do you think people go to those theaters to watch 2 hour movies on honey bees? Singerman's moping must even look cool in 3-D, though we seriously doubt it. Expect IMAX to have WB over a barrel when the next contract comes up for negotiation.
As for the obligatory Batman Begins comparison, in Begins 11th weekend at the U.S. box office it took in $445,373, or about 1.8% less, for a total domestic take of $203,019,055, or about 3.8% more. Keep in mind Begins had a more limited IMAX release and didn't have the benefit of having 3-D footage in it, oh yeah and the fact that it cost CONSIDERABLY less to make and market. Should be fun to see how this one finishes out since Begins spiked up again in its 12th and 13th weekend at the B.O..
