Apparently, Mattel didn't do any favors for Singerman's perceptions of "manliness." -->A bit of a merchandise update for those of you that have been asking. A recent Variety article, gives us some details on movie-related toys that have been hot sellers and ones that are expected to be come Christmas season. The article states:
"With the latest bigscreen incarnations of Batman and Superman taking darker and more complex turns, the toy lines they inspired have taken some hits.
So went the buzz at last week's Toy Wishes Holiday Preview -- a mini lead-up to February's major Toy Fair event. "You have to have the box office," says Jim Silver, editor of Toy Wishes magazine. "But then the story and the theme has to be applicable to translate into the toys and into play."
Hmm, looks like there is a relation between the box office and merchandising.
"'Superman Returns' was a bit of a disappointment with respect to toys. It was more of a love story. If it had had more action it probably would have done better in the toy aisles."
This Christmas, instead of traditional toy staples like superhero lines, look for more whimsical properties to dominate kids' toy lists.
Merchandisers at the Toy Wishes confab were talking penguins and pirates.
Looks like Singer's problems do in fact carry over into the merchandising aspect of the film. After all, who wants to play with a hero who sits around and pouts about his girlfriend that he left, and throws big rocks? (especially when it looks like a young Liberace doll.) Sounds an awful lot like what we heard about the Halloween costumes.
Perhaps they should've used some of our merchandising ideas that were more in line with the film's plot?
Thanks to Christopher for the heads up.
