"Studio executives say it will make a profit. But in bringing in only $389 million at the worldwide box office, “Superman Returns” failed to live up to prerelease expectations. If Superman had done twice what it did, the whole summer would havelooked different," said Mr. Robinov. "It's as much about perception as reality.Even with the failure of a movie like 'Poseidon,' we've had much smaller movieswe've lost as much on."
Mr. Horn agreed. "I've seen movies that cost $15 million lose as much as $20 million,he said. "But when event movies don't perform well, it is very high profile."
And IF the Queen had balls she'd be King, Jeff. And what are these guys really saying? That it's easy to lose a bundle on supposed "can't miss" superhero franchise like Singerman, but only a select few individuals like themselves can lose big time on a much lower budgeted film?? With people like this making the call on the Singerman franchise, no wonder we got the film that we did. If you own any Time Warner stock, now might be a good time to sell those babies.