On Monday's edition of the Hollywood gossip show "Access Hollywood," sandwiched in between advertisements for the Singerman DVD aired the following piece featuring Singerman star Brandon Routh at a children's hospital.
On the surface you may be thinking, "what's wrong with that? He's visiting sick children." Which any other time, it may have been just that. But given the timing of this segment (the day before the Singerman DVD goes on sale) and the way it's presented by the AH hosts, it's rather obvious that this was solely done for the sake of selling DVD's, which if you ask us pretty damn exploitive and in very poor taste. Where's the evidence for that, you ask? Well consider this?
- C'mon let's be real, it's aired the evening before the DVD release, it's screaming marketing ploy.
- After the teaser for the segment aired and before the segment itself, there's a Singerman DVD commercial. (you can see these in beginning of the clip)
- the female host shills the "2 disc Special Edition DVD" coming out before they introduce the segment.
- When the hosts introduce the segment, there's a picture of the DVD on the 20 ft tall video screen behind them.
- Billy Bush makes sure to tell us that "they asked him to do this months ago" so we're not to think this just came up out of the blue, which might've meant it was ya know, spontaneous and somewhat sincere. Of course they asked him months ago, when they planned the rest of the DVD marketing. Duh.
- look at the huge team of people that are there with Routh to film the segment. If he was just coming to cheer these kids up, why did the cameras need to be there in the first place?
- the kids in the hospital are WATCHING THE DVD's!!! And Routh makes sure to point that out for us.
You want to do something meaningful? Do this 6 months from now, or in the months in between the theatrical release and the video game/DVD when you're not peddling anything, and don't do it with the camera crew. Hell if you REALLY want to make a difference in those kids lives, instead of giving them posters and crappy DVD's, why don't you donate some of your precious revenue from those DVD sales to the hospital to ease the burden of paying for the care of those kids?
Last time I checked, Superman didn't seek recognition or attention for his good deeds. He just went about his business happy to know he was making the world a better place. Then again, its not like these guys seem to know much about Superman anyway so maybe I shouldn't be surprised.