But before Singer and Co. go throw another Halloween party, is their really any significance in hitting the $200 million mark now? Does this latest $173K really make a difference other than being able to say they hit a milestone of a nice round number? In actuality, no, not really, especially not after this length of time. We know there was speculation by some sources that the film hitting $200 million domestic was some "magic number" for a sequel, but that was largely passed off as being inaccurate by certain people in the industry. When you take into account the cost of the film to produce ($209 million) and market ($100 million), it's still glaringly obvious that the film fell well short of expectations (Alan Horn even admitted this). Whether it made $198 million or $202 million the film still has yet to make back it even come close to breaking even. MovieWeb has an interesting look at the situation:
"Superman Returns finally crossed the $200 million plateau! Congratulations. Oh yeah,the bad news. It took 117 days for it to cross that mark, 8th slowest all-time,and, oh yeah, the flick still has $70 million to go before it reaches a profit.Good luck hitting that mark, you idiots."While we're not exactly sure who the "idiots" are, it does bring up a good point. The film still has a long way to go before it even thinks about breaking even, and even though its now hit $200 million it took almost twice along as films like Batman Begins (who it still sits over $5 million behind) and cost almost $100 million more to make and market. And since some of you have been asking, Singerman also took almost six times as long as contemporary X-men: The Last Stand (who it sits over $34 million behind domestically) and cost just slightly more to make and market.
Looking at those factors, I'd say the status of the future of the "franchise" hasn't changed over the last weekend, and still won't be determined until long after Singerman has been collecting dust on DVD shelves.