As soon as BJ's casting was announced, rumors of him "playing for the other team" ran rampant along with a pretty crazy story about a Halloween cocaine party with Singer. About a month later, Radar magazine speculated on the how's and why's of the casting. Routh's publicist came out and flat out denied the rumors, and things got quiet for a while.
On June 2nd, gay magazine The Advocate published the cover story "How gay is Superman?" wondering just how gay Superman was? Although it was mostly a look at how the characters themselves have things in common with homosexuals, it does bring up some interesting points about Singer and Routh.
"Not for nothing does gay director Bryan Singer have an eye for how to make the Superman suit most flattering to Brandon Routh in Superman Returns."That same day the LA Times wrote a story about Superman's appeal to gays and how it could hurt his image especially in conservative states.
"But four of the movie marketing executives, all of whom declined to speak on the record, said gay "Superman Returns" interest presented two potential box-office problems. First, teenage moviegoers, especially those in conservative states, might be put off by a movie carrying a gay vibe; among some teens, these executives agreed, saying something "is gay" is still the ultimate put-down. Second, the attention threatens to undermine the film's status as a hard-edged action movie, making it feel softer, more romantic, and thus less interesting to young ticket buyers who crave pyrotechnics. "This led to rumors about just how Routh got cast in the role, being brought up again, as well as mentions of Singer's previous "hot tub casting" issues and proceeding litigation, that cropped up a few weeks after Routh's initial casting.
After that WB and Routh's agent came out to deny those rumors and tout Routh's relationship with a longtime female companion as evidence of his heterosexuality (havent they ever seen Will & Grace?) only to have the infamous "coming out of the closet" Topps card at the right pop up, showing Singer's pension for subtle symbolism perhaps?
Then on June 10th, Singer comes out and categorically denies that the character in his film is gay, claiming that, "Superman is probably the most heterosexual character in any movie I've ever made. " He then went on to call the film a "chick flick" which may have sent mixed signals.
Now rumors are abounding that WB is revamping their recent ad campaigns to show less of Superman pouting and more of him trying to kick some ass. You've got to find it pretty amusing though, since everytime they seemingly have a handle on things another less than flattering pic of their star pops up that are so suggestive, it's just too easy. C'mon man, Vanity Fair?
Stay tuned as this story continues to emerge.