Singer Blames the Marketing

In an effort to appear even more clueless and arrogant, "Lord" Singer sat down for an interview with Newsarama to talk about Singerman. From the text of the interview, it's obvious that once again, the guy just doesnt get it. I dont think the initials "BS" could be any more appropriate for this guy.

NRAMA: What happened in America?
BS: In my personal estimation I felt it was an issue with the marketing. You’ve got a dense summer and you’re resurrecting a character. There’s a different kind of approach you’ve got to take when you bring in something new. Even though he’s Superman and the character is ubiquitous, a Superman movie is a very new thing and it has to be presented in a new way. So a lot of that burden falls on the kind of presentation it is given.

He's making this MUCH too easy for us. First off, he blames the film's marketing for it's poor domestic B.O.. I dont know about you but you couldnt swing a dead cat around here without hitting an "S" symbol for about a month. Maybe it''s just the fact that movie sucked?
Secondly, he says the film needs to be presented in a "new way." Ummm this coming from the guy who gave us a retreaded version of Donner's 30 year old film? Take your own advice, hoss.

NRAMA: I was really surprised that the plot of Superman Returns mirrored the plot of Donner’s Superman movie so much.

Gee, ya think?

BS: It takes you on the same journey that the original one did but
as an adult which was quite intentional. Right down to him sinking in the water.
It is not remaking the first one but I wanted to take the audience on the same kind of journey as the first one but with a mature guy who’s going through a dilemma that wasn’t in the first one. It’s in the marketing. I don’t know how to specifically qualify but it has to be understood how to present something that hasn’t been around for a while. The last Superman, Superman IV, in its American release made 15 million dollars. It is still something new and it has to be launched on the flip side of the other movies of its ilk.

here we go.... It's the same journey but it's really new, and you have to be able to understand the difference?

NRAMA: After he gave up his powers in Superman II, Lois and
Superman slept together. I’m going to assume that that’s when he got her
pregnant…

BS: Possibly.

NRAMA: Then he gives her the kiss, which made her forget
that they even slept together. Was the pregnancy a mystery for her?

BS: I ignored that part. I just assumed she remembered sleeping with him.

Blah, blah, blah, vague sequel, I picked and chose certain aspects but other aspects that are necessary to form a cohesive plot in the viewers mind are ignored simply because our hack writing team couldn't figure out a creative way to tie it all in since Donner never covered it. Though I guess in Singer's defense, pulling excuses out of his rear is better than just stammering in front of the microphone, so perhaps he's learning?