"It was another one of those weekends at the box office when forecasters got duped, studios started spinning, and the big numbers weren't nearly as impressive as they appear. After opening with $21 million on Wednesday, Superman Returns grossed $52.2 mil over the three-day weekend, according to Sunday's estimates. Its cumulative take going into the Independence Day holiday now stands at $84.2 mil. To be sure, $84.2 mil is nothing to sneeze at — unless, of course, you consider all the hype and expectations that accompanied this movie. Oh, and the fact that the flick is said to have cost Warner Bros. upwards of $300 mil. But I won't go there just yet. I will say, however, that I think you should feel a bit sorry, dear reader and moviegoer. Shame, shame, shame. Because if more of you had gone to see Supes over the weekend, then I wouldn't have to sit here and spend time explaining how his premiere is a disappointment.
Superman Returns' five-day total is merely the 28th best ever. Looking at its three-day figure, among both summer bows and all-time premieres, Superman Returns doesn't even land in the top 10.
Superman Returns was supposed to be, like, the biggest movie of the summer, and when you start thinking about how it probably needs to earn more than $600 mil worldwide to break even, well, that now seems like an even taller building to leap in a single bound.
Saturday, July 01, 2006
Singerman is Weak out of the Gate
Apparently what we've known for months is now being made known tot the American public: Singerman is a terd. Today's Entertainment Weekly (who is incidentally owned by WB mind you) has an article that highlights the disappointing opening stanza for Singer's mess.