Monday, July 31, 2006

Weekend Box Office Update: 12th place!

Bryan Singer may need a hug.

In it's 5th weekend at the US Box Office, Singerman continued it's disappointing run grossing just $3.78 million over the 3 day period, only good enough for 12th place. Singerman's whopping total domestic gross sits at $185,794,683. A big disappointment for a film with a production budget of $260 million and a rumored additional $100 million in marketing costs.

Since people like to compare this film to the much better thought-out, and actually entertaining Batman Begins, let's take a comparative look shall we:

In Batman Begins 5th weekend at the US box office, it took in $6,035,300, or about 38% more money. After it's 5th weekend, Begins box office total was $183,140,850 or about 98.5% of Singerman's. Begins' total US box office at the end of it's run was about $205 million. Begins cost about $150 million to produce and about another $45 million or so to market.

What does this tell us? Singerman had a bigger opening than Begins, but has tailed off after that first opening 5 day weekend for reasons that have little if anything to do with Johnny Depp. Since Begins was actually good, and Singerman was terrible, it has had better legs, and little by little is reducing Singerman's initial lead in box office which ironically enough for Singer, was most likely due to that marketing department he likes to toss under the bus. If you do the trending for these figures, you'll see that barring any foreseen spike in ticket sales for Singerman (provided Singer doesnt start mass buying tickets or something) it's going to crap out around $195-$196 million. When you factor in the cost of Singer's "great epic," that's where things begin to get ugly for Singer and Co.

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