Yesterday's L.A. Times has an interesting article that talks about how movies open at the box office and how they fare versus expectations in the industry. In the article, they explain why Singerman is viewed as a large disappointment in the Hollywood community.
"As much as studios say they don't like the expectations game, they play it like political strategists spinning poll numbers behind the scenes. That's because moviegoers often use box-office performance as a filter in deciding which movies to watch. Wall Street also pays close attention to perceived success on an opening weekend.
The Devil Wears Prada" opened to $27.5 million in June, the same weekend the more heavily hyped "Superman Returns" drummed up $52.5 million. The couture comedy was pronounced a surprise hit, but the latest superhero installment was labeled "unspectacular" and "disappointing" in articles.
"Prada," which cost a relatively modest $35 million to produce, was deemed a hit partly because it would yield a juicy return on investment for 20th Century Fox. But it quickly became clear that "Superman Returns," which cost $209 million, wouldn't bring the profit that Warner Bros. was hoping for in reviving the Man of Steel as a franchise.
This article just goes to prove our previous statements that while making $190 million at the US box office is nothing to really sneeze at, except when you spent $209-$260 million to make the film. We expected more from Singerman in quality as well as box office, Warner Bros. sure as heck expected a bigger box office, and obviously the movie industry did as well.